Competition in Lice Treatments?

The entrepreneurial spirit is a grand thing. It’s full of ideas and energy and risk. It’s definitely not for the faint of heart, and some days we think more than once that we’re not cut our for it. I can feel myself yearn for someone to tell me what decisions to make. We crave polices already set up, a regular paycheck, and maybe a few sick days sprinkled on top for good measure. But in this arena it’s play hard or go home. There is little time for second guessing. You’re left scrambling to make a disgruntled customer happy and working with a Kleenex stuffed up your nose and toothpicks to hold your eyes open in your cold medicine induced stupor.

To be the best at what you do you have to know your customer, know the newest studies and technologies in your field, and never forget to keep a close eye on your competitors. Competition almost becomes its own entity entirely, not so much a single person or business but its own force.
Competition has proven to be a good player. It throws curve-balls well, and just to keep things interesting it has thrown a few balls at Ashli and me when we have been busy picking out which bat to use.

But competition is what makes the world go around ,right? Yes it is. Naively we assumed everyone played by the same set of rules. Ashli and I do, so wouldn’t everyone else? No. They don’t. Its just that simple.

It’s disappointing to watch other women entrepreneurs attack each other unfairly, and without provocation. We never believed for a second that those in the same industry, in the same town, would swap secrets, but we did expect to see respect. We cringe at women attacking others in the old cliche way of a ‘cat fight”. It’s actually painful to watch others bring all women down a few notches of respect in the business world, and add to the concept of us being unreasonable and foolish.

We, too, have been targeted. We chose to ignore it because responding only fuels the flame.

We are still so proud of ourselves. We have met numerous people in the lice treatment and removal industry who have proven to be invaluable and continually give us ideas and guidance. I view competition as healthy. It’s what drives us to do better, offer more, and push ourselves right to the breaking point. In the Olympics, would Micheal Phelps have won so many medals or broken so many records if he didn’t have seven other swimmers in the pool with him? No, because you never push yourself hard enough when no one is looking. Isn’t that why we go to the gym? Who wants to stroll on the treadmill in jeans, carefully trying not to look all fit and athletic in front of the hot guy on the bike?

Liceology TM is here to stay. We plan to prove our worth to the clients we serve and to ourselves. We have to show our children, particularly our daughters, how important it is to face your adversaries and fears. How can we stop now? We can’t. It’s all or nothing.

Posted in Uncategorized | Tagged | 2 Comments

Head Lice Treatments; Can We Make This Work?

After the decision was made that Ashli and I were going to enter the world of working women by means of head lice, we felt empowered, we felt brave, and we felt all sassy. Arrogantly we thought we were business women because we had an idea for a business. Now my college degree had absolutely nothing to do with business, nor did Ashli’s, but honestly, and this is no joke, we thought, “How hard can this be?”. Looking back, I’m sure that statement has been said by many a brave and foolish soul.

Now to be fair to ourselves, we did get all the books about business ownership. Books about how to have a successful small business, books about positive thinking, books about accounting, blah, blah, blah. We made little checklists that we stuck to about as closely as a middle aged man to his wife at a beer festival.
Number 1: Fill out a 10-99. Well that just sounds confusing, lets worry about that later. Next.
Number 2: Write a business plan. I’m sure we could Google that and find one already written and just cut and paste. Next.
Number 3: Decide ownership of the business, assign job duties, etc. Huh, well we’re friends and we won’t fight, we will always agree on stuff because WE. ARE. WOMEN.
We ran student council fundraisers in school. I mean really, didn’t that qualify us to run this, too? We were not stupid, we were just completely unprepared for what it really meant to own and run a successful business.

So one day I’m perusing the isles of Dillard’s when my phone rings, proudly announcing the arrival of our very first client. I can remember fumbling through the conversation, quickly trying to remember all I knew about lice, and all that Ashli and I had learned from others in the business. There I was standing next to woman’s intimates listening to a man tell me about his lice ordeal, needing comfort from me. I swear to this day I don’t know how that man didn’t hang up on me, with the thought that somehow he had been set up by his friends in a practical joke. “Yeah Joe, call this place. These two chicks will come out to your house and get rid of your lice.” But he held on to that phone call and I held on tho the rack of 36C’s, and in the end he let us come to his home and help his family get rid of their lice.

We came over to the house that evening carrying our supplies in a paper Gap bag, and wearing no sort of uniform whatsoever. We still had not nailed down a combing technique, we had no good lighting, and our paperwork was primitive. How in the world we freed them of head lice I will never know. I know one thing, we looked like idiots, and never could we have imagined how much work we had cut out for us, and how far we had to go. How really, reeeeeeeeaaaaaaaly far we had to go. I suppose that was good though, because we would have walked away right them. Yep, just loaded up our ripped paper bags and gone back home.

This post is dedicated to that first beautiful family. I don’t know if it’s because they were as perfect as we remember them to be, or if it’s because of something else, but they will always be the first people that let us learn how to correctly treat our clients. It’s not a joke when they call, searching for someone to end the madness. They trust you and depend on you, and we knew right then, we had to straighten our acts up if this was going to work. Thank you for letting us stumble and laugh at ourselves but also for making us take ourselves and our lice treatments seriously.

We thank this family for letting two women embark on a journey that has changed their lives.

Posted in Uncategorized | Tagged , , | 1 Comment

Summer and Ashli Make a Career From Knowing How to Get Rid of Lice

Once upon a time there were two women raising six children and sharing laughs on the front porch. Then one day, one of these women discovered the joys of lice. And it was bad, oh was it ugly, all three girls had it, and so did mama. Now the other woman, being the good friend she was, promised to go over and help get rid of all the lice on all those little heads. She said to her, “Oh, no worries, I’ll be over later, and I’ll bring a Tecate’ with me, and we will get rid of those lice together”. Well, she had no intention of going over there and dealing with those little bugs. It should also be noted that this woman was not going over to a house that was obviously not kept clean and covered in lice. These women had known each other for years, and she knew with all good sense that her lice ridden friend kept her home clean, and never let her children leave the house without clean clothes, faces, and hair. Something snapped with the word ‘lice’, and all bets were off, and two logical women began to question their friendship and parenting. Eventually the woman got rid of the lice, all by herself, in isolation and embarrassment.

This is the story of Ashli and Summer. It was lucky for Summer that Ashli forgave her and gave her the chance to go on an amazing adventure of entrepreneurship. The above story is so similar to that of many of our clients, and we work everyday to try and get rid of the lice stigma. Lice makes people loose their minds and we don’t know if it’s the actual bugs, all the sleepless nights, or the inhalation of lice spray fumes, but whatever it is-we are determined to offer help.

Posted in Uncategorized | Tagged , , | 3 Comments